Today when discussing our SEO packages with a client he referred to it as the same as what he used to pay the Yellow Pages 10 years ago.? I think this is a great analogy and I have to admit he is right on the money.? The bottom line is this, 40% of all clicks go to the guy in the first position.

So what does 40% mean to you if you were in the first positition.? Ii will use this clients numbers as an example.

This client is in a small market in California, and his keyword search volume is 2900 searches per month.