We all know the old adage “reputation is everything”.
Your online reputation is one of the most important aspects of your online marketing campaigns and it is one of the most overlooked.? Many clients come to us lost on how to have bad reviews removed.? Bad reviews can be removed from Google, Insider Pages, Yelp and other online review forums by responding to the negative review or filing a complaint with the review source.? The problem is it may take weeks or months to remove a fraudulent review or it may never be removed, costing you thousands in business.
Now more than ever we are seeing “Reputation Warfare” this is where your competition is posting negative reviews about your company in an effort to steer business their way.? Reviews now play a very important role in business. Potential customers often read reviews about a certain business to carefully select the best product/service available in the market. Since these reviews are usually based on users’ experience, potential customers do pay attention to them. Certainly, potential customers will be less likely to purchase products/services from companies with bad reputations. Furthermore, reviews are one of many factors that affect the ranking of Google Analytics. In the same industry, a company with more good reviews tends to rank higher than companies with fewer reviews. Therefore, it is essential that business owners keep a close eye on their reputation.
Did you know that a customer is more likely to write a negative review than a positive review.? This is why you have to be pro-active with having your clients write positive review.
At Internet Marketing Guyz we design an automated response system for our clients to build the positive reviews, by doing so when you get that negative review it will have little impact on your ratings.
Here are a few tips to help build positive reviews;
- Follow up with your customers and direct them to your Google Places, Yelp or Insider Pages to review your service or product.
- Control the review forum by sending email with link or QR Codes.
- Respond to negative reviews and try to turn it into a positive, many times a complaint can be fixed and the the customer will remove it if handled properly.
- Offer an incentive for leaving positive feedback.
DON’T write angry rebuttals. Below is an example of one.
Don’t make excuses and turn yourself into a victim. Chances are the whole situation stems from a mere misunderstanding. Blaming customers for their bad experience will definitely not improve their experience. Remember that there is a possibility that potential customers will read your angry rebuttal, which will discourage them from your business.? ??
If you are losing business due to your online reputation contact us today we can help!